LA Rams Opening Day AR Experience
Los Angeles Rams
Project Overview
To celebrate the Los Angeles Rams’ Super Bowl LVI Championship, The Mill created a bespoke augmented reality experience for fans watching the NFL season opener broadcast at SoFi Stadium.
The 60-second presentation begins with iconic moments from the championship game, featuring Coach Sean McVay directing the team from midfield as Matthew Stafford, Cooper Kupp, and Aaron Donald appear alongside highlights from the game-winning plays.
The experience culminates in the dramatic formation of the Super Bowl LVI championship ring, assembled piece by piece from elements of SoFi Stadium itself. The finished ring rises nearly 30 yards across midfield, creating a massive, glittering tribute to the Rams’ championship season.
Role
Senior Producer - The Mill
Key Contributions
- Oversaw on-site camera setup and AR integration at SoFi Stadium
- Collaborated closely with the Rams broadcast team on technical execution
- Managed client engagement throughout the project • Supervised content production and delivery
- Supervised content production and delivery
- Oversaw project budget and schedule
Other Projects
Peter Nye
Peter Nye is a producer and creative technologist specializing in immersive experiences, interactive environments, and cinematic storytelling.
His career began at Amblin Entertainment working with Steven Spielberg on the television series SeaQuest DSV, where he entered the emerging field of computer animation. That early opportunity launched a career spanning visual effects, film production, interactive media, and experiential storytelling.
Over the years Peter has worked with some of the most influential studios in the entertainment industry including Digital Domain, DreamWorks, and The Mill. His work has contributed to major film projects such as Titanic and iRobot, as well as interactive installations and immersive environments for global companies including Boeing, Intel, Amgen, Raytheon, Netflix, and others.
Today Peter leads What Reality, a studio focused on creating immersive experiences that combine cinematic craft, real-time technology, and physical environments. His work continues to explore how emerging technologies can transform the way audiences experience story.