Suppress - Xbox Series S Campaign
Project Overview
A surreal and comedic campaign created for the launch of the Xbox Series S. The spot features a playful animated character navigating an exaggerated world inspired by gaming culture, combining stylized CG animation with bold graphic design.
Though the campaign ultimately did not air, the project remains a standout example of experimental creative direction and comedic storytelling. The campaign was conceived and directed by Mike Diva, known for his stylized, music-driven visual storytelling. Diva also wrote the music and concept for the series of three spots.
Client
McCann
Production Company
Lord Danger / Modern Logic
Role
Senior Producer
Key Contributions
- Managed client communication throughout the project lifecycle
- Worked closely with the Director, Editor, Creative Director, and CG Supervisor
- Oversaw the overall post-production schedule and budget
- Coordinated collaboration across editorial, animation, and finishing
Other Projects
Peter Nye
Peter Nye is a producer and creative technologist specializing in immersive experiences, interactive environments, and cinematic storytelling.
His career began at Amblin Entertainment working with Steven Spielberg on the television series SeaQuest DSV, where he entered the emerging field of computer animation. That early opportunity launched a career spanning visual effects, film production, interactive media, and experiential storytelling.
Over the years Peter has worked with some of the most influential studios in the entertainment industry including Digital Domain, DreamWorks, and The Mill. His work has contributed to major film projects such as Titanic and iRobot, as well as interactive installations and immersive environments for global companies including Boeing, Intel, Amgen, Raytheon, Netflix, and others.
Today Peter leads What Reality, a studio focused on creating immersive experiences that combine cinematic craft, real-time technology, and physical environments. His work continues to explore how emerging technologies can transform the way audiences experience story.